Alyce Designs once again is looking to its rich French heritage with the creation of the 2012 prom collection. With Claudine C. Hamm now leading all creative direction of the company. Claudine shows that the name sake of the company, Alyce Hamm, trained her to make the fashion forward looks with classic elegance for which Alyce and the company she created is known. Along with Senior Designer Nathalie Lambert’s love of fashion and desire to make gowns like her godmother Alyce, the design house of Alyce is sure to have the classic elegance and grace that has made Alyce Designs a leader in the prom industry for over 40 years. Look for the Prom 2012 collection to show the high volume, structure, and high end chic that will be a must for prom shoppers and retailers.