Starting with the Fall Homecoming collection for 2014 Rachel Allan will take over the top prom designer label of Party Time Formals.  The new label will still carry the unique fashionable trend setting looks for which Party Time Formals and the pageant division of Prima Donna is known.  However, the new Rachel Allan prom label seeks to add a more couture designer look with more intricate cuts and embellishment just as the pageant collection does.  Add in those innovative back designs, vivid colors, and you will be in awe of the new direction of this top prom designer.

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To insure you are only shopping authentic Rachel Allan prom and pageant dresses always look for the Authorized International Prom Association Certified Best Prom Retailer emblem.