For over thirty years, Jovani Fashion gowns have slayed runways, red carpets, and proms. These top of the line dresses are fun, fresh, and flamboyant; to say the least! The brand itself has had an interesting history.  Originally found in 1980, and was only a ten-person operation. Today,they have grown to a fifty-person operation and is still family owned.  It’s crazy how fast great designer collections gain momentum and the design talent that had been part of Jovani Fashion could be labeled the “dream team” of prom and pageant design!

You may wonder how Jovani stays on top year after year. Well, head designer Julie DuRocher finds her inspiration in the most exciting ways. DuRocher is an avid traveler. She is known to extensively explore the world in search of ideas for gowns. How fun does that sound! Her discoveries on the road give her many ideas when it comes to beadwork and embellishments. It can clearly be seen that her tactic of inspiration is working phenomenally!

One of the main staples of the Jovani designs is their high-end, well-crafted fabrics. The search for great fabrics falls right in line with that of the beadwork. Not all fabrics work for every style so it is up to the designer to find innovative ways to incorporate top-of-the-line fabrics with fresh styles. Designer, Julie DeRocher continues to blow us away, season after season! Jovani dresses never disappoint.

When you think of Jovani, elegance and sophistication come to mind immediately. It is remarkable that Jovani designers can incorporate these aspects into each dress, while still keeping their styles diverse. Their designs have changed the game when it comes to prom dresses. Jovani has introduced styles that aren’t your typical prom looks; this lets you bring the red carpet look wherever you go!

Year after year Jovani keeps fresh designs rolling through their two thousand retailers. Lead designer, Julie DuRocher, keeps her team at Jovani on the edge of the design curve. We can’t wait to show you what they have in store for prom 2017!